The UFC can now cross off China from their global domination list. Yesterday, Dana White and Co. announced a deal with Chinese digital media giant Sohu.com.
Live UFC Events To Air Online In China
↵↵UFC Events to Live Broadcast on China’s Leading Sports Media Portal Starting with UFC 109.
↵Hundreds of millions of sports fans in China will now have the opportunity to see UFC superstars like Randy Couture, Georges St-Pierre and “Minotauro” Nogueira fight in the UFC Octagon. The Ultimate Fighting Championship organization today announced it has inked a deal with one of the country’s largest web portals, Sohu.com to present UFC pay per view events online. Named the official web partner of the UFC in China, Sohu.com will live broadcast UFC events starting with UFC 109: RELENTLESS in February.
↵Sohu.com, Inc., (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. Sohu.com was the official web partner for the 2008 Beijing Olympics, and is also the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China.
↵“China is one of the gateways to building UFC into the biggest sport in the world,” said Dana White, UFC President. “China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country. With Sohu.com as our web partner, we look forward to presenting world class fights and to bringing the great tradition of martial arts back to its homeland in China.”
↵↵This deal, along with the UFC’s partnership with Chinese television company Inner Mongolia Television that was announced last summer, has increased the potential viewers of the Zuffa product in the motherland of martial arts to over 1.3 billion people. DAMN!
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