Golfsmith, the golf supply megastore, recently held a promotion in conjunction with Callaway Golf: certain Callaway drivers would be free if Phil Mickelson won the Masters. We don’t know if you heard--there wasn’t much media attention around the Masters this year or anything--but that’s indeed exactly what happened. Golf clubs for everyone, right? Well, according to Waggle Room, sorta:
Golfsmith Promises Free Drivers If Phil Mickelson Wins Masters. Well, Well, Well
Prior to the Masters, golf retailer Golfsmith offered a contest in conjunction with Callaway Golf that would give away thousands of drivers to contestant entrants if Phil Mickelson won his third green jacket. Customers that purchased specific Callaway Golf drivers between March 10 through April 7 - the day before the tournament - would have their full purchase refunded if Mickelson won on Sunday.
Okay. So you don’t get to just bum-rush Golfsmith and yank 10 Callaways off the rack tomorrow morning. And what would you need 10 of the same driver for, anyway? That would be foolish. “This driver is my 5-iron!” (skulls approach shot about 60 yards)
But it’s an interesting strategy by Golfsmith: giveaways that are dependent on plausible events. It would be interesting to see what effect the promotion had on their club sales, and what probability they would need to count on in order to at least make the same amount of money over the long-term. 1 in 5? 1 in 8? Or is it so bad that next year, they’ll change it to “FREE DRIVER IF (Phil Mickelson’s name scribbled out) DOTTIE PEPPER WINS THE MASTERS”?
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