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Come Fan with UsFriday, June 26, 2026

Canadian Hockey Coach Indulges Team of 10-Year-Olds In Postgame Brew Fest

It’s customary for a youth team coach to treat his players to something like pizza or some kind of fatty foodstuff following a victory. Furnishing them with alcohol is sort of in keeping with that theme, but you know, only to an extreme and troubling degree.↵↵And the assistant youth hockey coach in Saskatchewan might have gotten away with it were this a simpler age, when every person in the world wasn’t carrying some sort of video camera and posting everything onto YouTube, which is where footage of the kids posing with what was said to be Coors Light was discovered.↵

↵↵While the video, which has since been taken down, never shows any of the kids consuming the beer, the head of the league has already taken action against the assistant coach (and parent of a player) who brought the beer, as well as the father who filmed the video, who happens to be the treasurer of the team.↵

↵↵⇥The video, filmed by the treasurer dad, shows the young boys being posed with the alcohol and being prompted to hold it up to the camera. ↵⇥At one point as he asks a boy to say hi to the camera he tells the players they’re “going to be on YouTube.” ↵⇥↵⇥“OK, take a drink,” one of the adults in the room prompts a 10-year-old. ↵⇥

↵⇥↵⇥“No,” says the boy, who appears uncomfortable. ↵⇥

↵⇥↵⇥“Here we are in the locker room, young men just having a beer,” narrates the camera operator. “Look at that. Love it....the boys are enjoying a fine beer after a hard game.”↵⇥

↵↵↵Well, that sounds totally worth it. Playing a creepy gag on a kid who just won a hockey game. What makes it all the more disconcerting is, considering how funny they found it to be, it was probably the parents themselves who posted the video online.↵

↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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