As an invested pro football fan, could you name The Official Anything Of The NFL? So many products bear that claim that they all tend to rapidly run together. Anheuser Busch, however, seems to think that level of sponsorship is pretty important, enough to shell out over a billion dollars to brand itself the league’s official beer. And it turns out that cool bil really doesn’t buy them all that much:
Bud Light Was Somehow Not The Official Beer Of The NFL Until Now
↵Bud Light will have the rights to the NFL shield and its marks, including the Super Bowl.
But it doesn’t have exclusive rights to team logos -- team deals are done separately. Not only that, team alcohol deals are also not exclusive. So the same team can have both Coors and Bud Light as sponsors. [...] And it doesn’t include the rights to use any players.↵If there’s a bright side to this for anyone, it’s that this deal may augur against a possible league work stoppage, but all you can really count on at this point is a marked increase in terrible beer commercials. Our only hope is that AB takes a little of that spare change they’re obviously rolling in and invests it back into some sort of advertising campaign involving talking animals.
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