The Marketing Of Roy Halladay’s Perfect Game Went From Crass To Bizarre

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↵The Florida Marlins hawking initially unsold tickets to the perfect game Roy Halladay pitched against them might have been the most distasteful attempt to make money off the 20th perfect game in baseball history, but at least it won’t be the most plainly weird. That distinction goes to BigTimeBats.com, which is marketing a commemorative bat to celebrate Halladay’s perfect game from last month.↵↵Granted, it’s a company that primarily deals in bats, so it puts them in a bit of a bind when finding ways to mark an event in which bats played a largely impotent role. But then there’s other merchandise that the company sells, from jerseys to replica tickets, so perhaps their options were more extensive than at first blush. Maybe game-used air that came off the contactless bats? Unobtainable? Sure. But undesirable? Oh, don’t doubt the sports memorabilia market.↵

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