Dana White, Spike Had Employees Pose As Fans To Leak TUF Footage
↵This document is a piece of evidence from the years-long court battle between media giant Viacom and YouTube. Basically, Viacom went after YouTube for hosting pirated Viacom programming. For instance, if someone uploaded an episode of South Park on YouTube, boosting its traffic, it helped raise the sites profile, raising it’s worth. YouTube was bought by Google in 2006. Viacom alleged that YouTube had built it’s business on the back of its pirated programming, which entitled Viacom to some of that sweet Google money. The judge didn’t see it that way, ruling in favor of YouTube on Wednesday saying that video sharing site promptly removed illegal video as per federal copyright law. The judge also exonerated YouTube of hosting the illegal material, claiming that the fault lies with the individual who uploads the video.
↵Google also claimed that Viacom was behind much of the illegal content, having employees upload doctored videos to make them look stolen. This is where Dana comes in. In what I can only assume to be evidence for the defense, this document clearly shows how companies have embraced this sort of viral marketing as a way to get content up on hugely popular sites like YouTube. It’s not at all illegal, but this sort of thing is definitely becoming more common place.
↵↵Practically every product on Amazon.com has positive “reviews” put up by people from the product’s company which is far more immoral given that it influences buying decisions, Cage Side Seats reminds us of the “All I Want For Christmas Is A PSP” stunt and of course recently in our own sport we all remember the Chuck Liddell works out naked video.
↵↵I don’t think anyone would be too shocked to learn about things like this going on at Zuffa, or anywhere else for that matter, but it is a reminder of the lengths companies will go to market creatively. Is this deceiving to the fans? Or is it just smart marketing?
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