Top Pot Smartly Exploits Golden Tate Doughnut Burglary

You’ve got a somewhat highly touted NFL draft pick who enjoys your product so much that he’s willing to wander in to your establishment in the wee hours of the morning, before your open, in order to acquire it? You’d have to be insane not to parlay that into a grand marketing opportunity.↵↵So credit to the folks at Top Pot Doughnuts for having a lick of business sense. They were the victims of a 3 a.m. incident earlier this month by Seahawks receiver Golden Tate and one of his friends. Tate hailed them as “irresistible” when he publicly apologized for the mistake.↵

↵↵So what did a patron spot on a recent visit? A sign posted in the store window showing the maple bars with overlaid text reading “Irresistible...but please wait until we’re open.”↵

↵↵Must say, that’s a classier response to the incident than the shop could have made. If they really wanted, they could have forced Tate to film a commercial for them in exchange for not making a public fuss. Seeing as how Tate lives in the building, it would be cool if he showed up and signed the poster. At the same time, however, he couldn’t be blamed for wanting to avoid the place for the time being.↵

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