Boston Blazers Reward Loyal Fans With Reverse Pricing

One of the most oft-repeated gripes about crowds at modern professional sporting events is how prohibitive attendance costs have pushed the committed and passionate fans further and further away from the action, not only detracting from their individual experience, but making the crowd as a whole less able to affect the outcome of a game.↵

↵↵According to Darren Rovell, the Boston Blazers of the National Lacrosse League have introduced reverse pricing to combat that very phenomenon and to reward season ticket holders.↵

↵↵From the team’s website:↵

↵↵⇥Why are we reversing the pricing?↵⇥↵⇥To reward loyalty by giving season ticket holders the chance to purchase the best seats at the lowest price before they go on sale to the general public. We want our most passionate fans to be closer to the action, which we hope will improve upon the already great game experience for our fans and players.↵⇥

↵⇥↵⇥Will reverse pricing be in effect for single game buyers as well?↵⇥

↵⇥↵⇥Yes, reverse pricing will be in effect for fans who purchase single game and walk-up tickets at the box office,↵⇥

↵↵↵Those cheapest front seats go for $80 for a full season, which includes eight home games. $10 per game for a front row seat is a pretty sweet deal, which is probably why the first three rows are already sold out for the 2011 season. Though it will be interesting to see how much further the team can sell seats, given customers are now basically paying a premium to be further away. That has to be one heck of a game environment, to make someone feel good about being seated in the further row yet paying twice as much as the fan with the front-row seat.↵

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