Eric Berry And C.J. Spiller Makes Some Cutting Observations About Brand X

↵One of the oldest gimmicks in television advertising is showing how your product compares favorably to THE COMPETITOR. The industry that most often goes to this well is that of laundry detergent makers, possibly because the results are visible and easy to produce. But that doesn’t mean this tactic can’t also be the attack device of choice of the athletic shoe industry, which is usually more content simply to how amazing its users perform while wearing their products.

↵Enter C.J. Spiller and Eric Berry, the first-round picks of the Buffalo Bills and Kansas City Chiefs, respectively. To promote adidas adiZero Scorch, they shot an ad weighing commonplace football accessories, like a generic sports drink, a football and even A DIFFERENT COMPANY’S CLEAT against the adidas shoe, which at 8.6 ounces, is said to be the lightest available.

↵And, man, that cleat out-lights them all! It floats on air like a Philip Rivers pass! To further drive the corporate razzing point home, the players slice nearly half the other shoe off and it still doesn’t match up. Albert Haynesworth lost his 32 lbs. just by changing into these shoes.

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