Darlington Raceway’s old surface once used up tires faster than any other track on the NASCAR circuit.
T.J. Bell’s Sponsor Will Help NASCAR Go Green At Darlington
↵Now, one of the trucks in the upcoming Truck Series race at the track “Too Tough To Tame” will have a sponsor with a unique message: Recycling all that old rubber.
↵T.J. Bell’s No. 50 MAKE Motorsports truck is being sponsored by Liberty Tire Recycling in the Aug. 14 race at Darlington, which will make it one of the first NASCAR sponsors to have a “green” message.
↵Bell, who finished 15th in the Truck Series last year, will be attempting just his second start of the season. But he should have plenty incentive to go fast on fresh rubber knowing that his sponsor recycles plenty of it.
↵Liberty recycles more than 110 million tires per year (one-third of all the discarded tires in the country) and turns them into raw materials to make new products such as rubber mats or outdoor surface.
↵The company recently donated more than 500,000 pounds of recycled rubber to build athletic fields in Iraq.
↵Team co-owner Tracy Lowe said Liberty will help with “Spreading that message of sustainability through our daily working lives in NASCAR.”
↵“Who would have thought?” she said.
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