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Come Fan with UsSaturday, June 20, 2026

Another Reason To Watch Qualifying? Miss Coors Light Debuts At New Hampshire

The pictures from NASCAR qualifying sessions are always the same old stuff. The pole-sitter poses in front of a banner, holding up a mini Coors Light flag and offering a cheesy smile.

Until now.

Drivers might have a real reason to smile since the beer company has introduced Miss Coors Light, who will attend every race and pose with the top qualifier each week.

Miss Coors Light is Rachel Rupert, a former hairdresser with a Tennessee accent and just about the whitest teeth you’ve ever seen.

Rupert was chosen from more than 100 applicants (in a process dating back to the early summer) and is a lifelong NASCAR fan who has a special love for short-track racing.

Friendly and with a sweet disposition, Rupert will have the opportunity to interact with fans much like the Miss Sprint Cups who attend each race.

She also happens to be attractive (go figure), as you can see by the picture below.

We’re thinking many male NASCAR fans are going to be happy about this news.

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(Photo from the Miss Coors Light Facebook page)

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