Consider this: it is impossible for a Super Bowl commercial in 2011 to be sexually provocative. Advertisers have achieved the improbable by taking one of the least boring things -- sex -- and rendered it completely commonplace. GoDaddy ads are boring. This ad from Groupon is boring. I’m sorry that I’m being such a bummer about it, because you may have liked it so much that you took the time to Google it. Enough of my lecturing. Here’s video.
Groupon Super Bowl 2011 Commercial, Or Elizabeth Hurley’s Ad For Discount Brazilian Waxes
A lot of people still don’t know what Groupon is or does, and all this ad really clues you in on is that it’s an Internet thing that saves money.
The intent: “Let’s advertise our burgeoning Groupon service by mockingly segueing from a ‘save the Brazilian rainforest’ message to a ‘save money on a Brazilian wax’ message. That is hell of clunky, so let’s hire Elizabeth Hurley to smooth it out.”
The execution: “Elizabeth Hurley sure is a pretty lady. Also, some Internet thing about money. I wonder whether Elizabeth Hurley will act in any movies soon. Website? I like Elizabeth Hurley.”
For more on Super Bowl XLV, check out our Super Bowl hub here. For more on commercials, check out these Super Bowl ads from years past. And to follow along with Steelers and Packers fans, check in with our Steelers blog, Behind The Steel Curtain, and our Packers blog, Acme Packing Company.
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