Logo logo logo, uniform uniform uniform. This is what a sport focuses on when its not especially concerned about labor issues. The Toronto Blue Jays are the latest team to unveil a new logo, seen here:
Toronto Blue Jays Unveil New Logo
Wait, sorry. That’s the one I came up with yesterday when a blue jay was outside my window while I was writing. No, this is the new logo, via SportsLogos.net:
It’s a return to the classic logo, and considering that the old logo looked like this ...
...it’s an amazing improvement. The logo looks very similar to the logo that the Blue Jays used when they came into the league in 1977. The last two Jays logos have been an underrated shade of awful, with the rad-jet-ski-airbrush up there looking good only in comparison to the mischievous bird tossing a baseball and hugging a “T.”
The early returns from the fans on Twitter and with the SportsLogos ratings are uniformly positive. My logo is probably the most accurate, because blue jays really do suck, but the Blue Jays’ new logo is a hit.
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