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Come Fan with UsTuesday, June 30, 2026

Big 12 Football’s New TV Deal With FOX: $1.2 Billion For 520 Games

FOX Sports has announced it will air 40 games worth of Big 12 football on FX and FSN channels for the next 13 years, with the number 90 million being thrown around all over as the amount of dollars they'll pay the conference every year for the opportunity. Starting next season, every game will be televised, though the deal also acts as a roadblock against teams going the way of the Colorado Buffaloes or Nebraska Cornhuskers.

Some are excited about this agreement putting the conference’s TV money in the very wide vicinity of the SEC’s, which means each Big 12 football program will make just over half the media money made by each SEC team -- but wait, there’s more.

The Texas Longhorns and friends will still be able to field their own vanity networks, and schools will even be able to band together to create mini-networks if they like -- it would be really great if all nine non-Texas schools started up something called The Big 13 Football Network and refused to explain why they named it that.

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