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Come Fan with UsSaturday, August 8, 2026

West Coast Football Gets West Coast Money

Developing threads in the Pac-12 television deals are starting to leak out, first spotted by us on Sports Business Daily. Nothing’s official yet, but the particulars, per rampant spectulation:

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ESPN and FOX won out over Comcast and NBC.
• The 12-year deal will be worth over $2.7 billion.
• If all the figures turn out to be true, it’s the most lucrative college sports deal in history, and will trump even the golden warchests of the SEC in per-school intake.

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