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Come Fan with UsSunday, June 21, 2026

The Texas Longhorns Nutwork

Has Bill Byrne considered hiring Terry Bowden away from North Alabama to deal with this bat plague? We hear he brings them back whole, right in his mouth!

↵↵Texas A&M AD Bill Byrne, typically more concerned with A&M’s elite competitive mutton assessment teams and cricket and bat plagues than driving revenue, was initially totally dismissive of the network (they’ll never be able to find programming), then unsure, then – are they really actually doing this? – and finally distraught by his own lack of imagination in understanding how popular schools can drive revenue by owning production, scooping up niche content, and capitalizing on cultural loyalty.

↵↵

(This is a roundabout way of asking nicely for everybody to please stop talking about Texas A&M to the SEC until there’s something to talk about. Thanks so much.)

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