Even if you are not a fan of the Chicago Bulls, everyone is relatively happy that Derrick Rose looks to be healthy enough to start the season. But when Adidas announced its slogan campaign Wednesday for the latest Rose shoe, the D Rose 6, you have to wonder if those in the advertising center had any knowledge of the point guard’s history.
Perpetually broken Derrick Rose’s new adidas slogan is ‘Never Break’
Oh dear Adidas
“Never break.”
It would make sense to use that slogan for Rose’s rookie season. But now, after all the injuries and absences he has endured (and is still dealing with), this is laughable, cruel irony that represents a major gaffe from Adidas.
(h/t For the Win)
