Skip to main content
Come Fan with UsSaturday, June 20, 2026

Michigan’s coaching search for Jim Harbaugh was called ‘Project Unicorn’

Frolic through the open meadows, Jim Harbaugh, you magical beast. Splash us with your rainbows.

Michigan athletic director Jim Hackett discussed the process behind hiring Jim Harbaugh as football coach today on the radio. He discussed a lot of interesting things about how it all came about, but there’s one we latched onto: the name for the coaching search, “Project Unicorn.”

“While there’s some fun with that name, the unicorn is about perfection, trying to find something that’s perfect,” Hackett said in a extended interview on the Huge Show syndicated on radio across Michigan. “But really the more important reason was to have a non-sensical name. Because we would be in the hallways, the small group that was working on this, we could say we were talking about unicorn.”

1. Wait, coaching searches have code names? This ain’t the military.

2. We get what the implication was -- that Harbaugh, the ex-Michigan QB who went on to become a highly successful with a huge contract and successful NFL team, was a perfect, one-of-a-kind, unfindable entity. That’s neat and all, but most importantly, here is a photoshop of Jim Harbaugh’s head on a unicorn:

Okay, we’re done.

See More:

More in Lookit

Lookit
The 2023 cheese rolling champion face-planted, got a concussion, and regrets nothingThe 2023 cheese rolling champion face-planted, got a concussion, and regrets nothing
Lookit

Cheese rolling remains the stupidest, most dangerous sport in the world.

By James Dator
Lookit
There’s a ‘Mighty Ducks’ reboot TV show, and Emilio Estevez is backThere’s a ‘Mighty Ducks’ reboot TV show, and Emilio Estevez is back
Lookit
19 of the most absurd sports photos of the decade19 of the most absurd sports photos of the decade
Lookit

So many memes and funny sports moments to choose from!

By SB Nation Staff
Lookit
The history of the Turkey Leg Award, Thanksgiving’s best traditionThe history of the Turkey Leg Award, Thanksgiving’s best tradition
Lookit

Praise John Madden.

By Jessica Smetana
Lookit
17 sports Halloween costumes ideas for 201917 sports Halloween costumes ideas for 2019
Lookit

Your friends will be saying: “I wish I’d thought of that!”

By SB Nation Staff
Lookit
The ‘Bottle Cap Challenge’ is the newest sport for celebrities, and I’m here for itThe ‘Bottle Cap Challenge’ is the newest sport for celebrities, and I’m here for it
Lookit

Who knew John Mayer had kicking skills?

By James Dator