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Come Fan with UsWednesday, August 5, 2026

Texas brought in $161 million last year. It’s taking away free lunches for coaches to save $300K

And it added a bunch of very specific rules about it, too!

Brendan Maloney-USA TODAY Sports

Last month, Chip Brown of HornsDigest.com published a long investigation indicating many people were growing frustrated with Texas athletic director Steve Patterson. Brown’s report said that Patterson’s relentless focus on revenue was alienating some season ticket holders and even coaches.

One of the more hilarious-sounding details was a source saying that the Texas athletic department was now charging coaches to eat in the dining halls when they check up on their players.

From Brown:

Coaches used to be allowed to go into the athletic dining hall whenever they wanted under Dodds, often to bond with their student-athletes or have a one-on-one conversation. Under Patterson, coaches are only allowed 30 visits per year. If coaches go to the athletic dining hall more than that, they have to pay $10 for each visit out of their own pocket.

Thanks to an open records request, SB Nation can confirm this. Texas really did issue a new policy limiting the number of times a coach can eat in a dining hall for free, and did so with an usually elaborate memo, which you can read below. Here are highlights:

  • Texas claims that it was spending over $300,000 a year on coach and staff meals at the dining facilities. That sounds like a lot of money! For some context, though, per the USA TODAY database, Texas took in over $161 million in revenue in 2014.
  • Still, $300,000 seems like a lot of money for dorm food. Texas says that it pays $17.50 per meal out of its athletic budget. Now, I know that dorm food gets a markup, and that things are becoming more expensive in Austin, but that seems like a lot of money! If a coach wants to pay to eat a meal out of his or her own pocket, it is $10.
  • Because of crowding issues, Texas would like coaches who are going to the dining hall but not specifically checking on a team to eat before 6 p.m.
  • Despite charging $17.50 a meal, these dining halls don’t take credit cards! It’s cash or nothing, pal.

Brown reported that this new policy had already had a negative impact, as it was a reason that Texas’ women’s tennis coach stepped down earlier this year. Again, from Brown’s report:

Sources said this new policy had a negative impact on Danielle Lund McNamara, who stepped down as Texas' women's tennis coach last month out of frustration. UT didn't have a tennis facility this season, and won't next year, because the previous facility was demolished to make room for a new medical school.

...

"There was no place for Coach McNamara to meet with her team," one source close to the situation said. "Was she going to use her own money each time she wanted to go into the athletic dining hall just to meet with her players? She'd be taking a pay cut. Come on. It's ridiculous.

It would be understandable for a much smaller program to pinch pennies like this, but for a department with as many resources as Texas, it seems excessive.

If Texas coaches want to meet with their players and have already used up their dining hall allotment, maybe they should just look into going to Whataburger instead.

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