You thought DeflateGate was over. You thought you would never again have to hear about how Tom Brady found himself in hot water with the NFL because of some deflated footballs. Well, you were wrong, because now Tom Brady is poking fun at DeflateGate on a Foot Locker commercial.
Tom Brady cashes in on DeflateGate with new Foot Locker commercial. Good for him.
Brady’s airing some grievances and getting paid for it in a new commercial.
Jeanna Kelley has been covering the Falcons for The Falcoholic since 2011 and the NFL for SB Nation since 2015.
Each year, Foot Locker releases a commercial promoting its Week of Greatness, which features a week full of shoe releases. In this year’s commercial, two fans enter a diner discussing how Foot Locker’s Week of Greatness business model must not be financially sustainable, and Brady interjects with a monologue that is quite obviously about DeflateGate.
“Just because something is great year after year doesn’t mean anything is going on,” Brady says on the commercial, according to ESPN’s Darren Rovell. “Why can’t some things just be great? It starts with questions, and then questions turn into assumptions, and then assumptions turn into vacations. So why would you punish the Week of Greatness for something that never even happened?”
The Week of Greatness ads only run for 10 days, so Foot Locker wants them to be memorable.
“We like our spots to allow athletes to poke fun at themselves, and people enjoy that,” said Jed Berger, Foot Locker’s vice president of brand marketing, told ESPN.
And what’s more memorable than a 500-day scandal facilitated by the Roger Goodell’s bumbling investigation and insistence that a court grant him all power over every employee?
Brady served a four-game suspension to start the 2016 season for his role in Deflategate. The Patriots are 4-1 since he returned to the lineup.
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