Skip to main content
Come Fan with UsTuesday, August 4, 2026

Ole Miss coach Hugh Freeze’s pretend funeral isn’t *quite* as strange as it sounds

Definitely unusual, though.

NCAA Football: SEC Media Day
NCAA Football: SEC Media Day
Butch Dill-USA TODAY Sports

One of the stranger things heard this week in the college football world was from Ole Miss head coach Hugh Freeze, who said during a media session that he created a “funeral scene” as a motivational tool for the team.

On first glance, this sounds pretty bizarre. When a coach is looking for some kind of tool to help motivate his team, you don’t expect to see that coach’s hypothetical death as the choice.

Freeze’s explanation makes sense though, especially when it was made in reference to the plane crash earlier this month in Alabama that killed six Oxford residents. It’s largely pretty standard football coach motivation type stuff, just presented in a strange package.

You can see his comments in the video, starting at the 7:28 mark.

The relevant portion of what Freeze said is as follows:

I created a funeral scene for me and showed it to all our players. The whole purpose is understanding whatever you believe drives your behaviors, and your behaviors drive your performance, and your performance will give you some result. We need to work backward. You need to say, “This is the result I really want, now are my beliefs and my behaviors going to get me that result?” So I created my funeral scene. A lot of that had to do with the events of these past few weeks. It’s coming. It happens. We don’t know when it happens, but we won’t cheat death.

So I wrote on the screen at our commitment service, “This is the result I want at my funeral.” This is what I want my wife to say about me, this is what I want my kids to say about me, this is what I want our players to say about me, this is what I want my parents to say about me. The rest of the people are probably, no offense, insignificant. But is this what they would say about me today? If not, I have time to make sure my beliefs that are creating my behaviors are going to get me the result I want.

On Wednesday, he tweeted out a PowerPoint slide he used.

College Football
College football rankings: Preseason top-25 teams, according to usCollege football rankings: Preseason top-25 teams, according to us
College Football

Here’s our top-25 teams in college football.

By Mark Schofield
NFL Draft beat
How NFL-ready is Arch Manning?How NFL-ready is Arch Manning?
NFL Draft beat

Arch Manning is the presumptive QB1 in the 2027 draft class that’s supposed to be generational. What does he need to improve in order to make that a reality?

By Doug Farrar
College Football
College Football 27 review: The greatest meal that leaves a bad taste in your mouthCollege Football 27 review: The greatest meal that leaves a bad taste in your mouth
College Football

Brilliant in so many ways, flawed in one key area.

By James Dator
NFL
Brendan Sorsby stuck as NFL announces NO Supplemental Draft in 2026Brendan Sorsby stuck as NFL announces NO Supplemental Draft in 2026
NFL

Another setback for the QB.

By James Dator
College Football
The NCAA can appeal Brendan Sorsby’s shocking reinstatement, but Texas law isn’t on their sideThe NCAA can appeal Brendan Sorsby’s shocking reinstatement, but Texas law isn’t on their side
College Football

A big can of worms has been opened in college sports

By Mark Schofield
College Football
Here’s your first look at ‘College Football 27’ and ‘Madden 27’Here’s your first look at ‘College Football 27’ and ‘Madden 27’
College Football

Mascot game! Tush push!

By James Dator