The Cleveland Cavaliers unveiled their new uniforms for the 2017-18 NBA season on Monday, and highlights of Kyrie Irving were used to introduce their new “coat of armor.”
The Cavs’ new jersey promo lives in a world where everything’s cool with Kyrie Irving
It’s almost as if Irving didn’t request a trade in July.
The Cavaliers used the hashtag #AllForOne in a jersey commercial that included Irving, who requested a trade from Cleveland in July citing his desire to play away from LeBron James next season. Cavs owner Dan Gilbert and new general manager Koby Altman have been in no rush to deal Irving, who has two years remaining on his contract after the upcoming season.
It’s an odd development for a team Irving said is in a “peculiar place” as it maneuvers this offseason after losing to the Warriors in last season’s NBA Finals.
As for the jersey itself, the new design also features a logo from the Cavs’ sponsor, Goodyear, as well as the swoosh from Nike, which took over for Adidas as the NBA’s jersey makers this season.
It is unclear whether Irving and Cleveland can reconcile before the regular season starts, and the Cavs front office has looked for the biggest return it can get from the league in exchange for an All-Star starter. But judging from Cleveland’s most recent video, it appears Irving in a Cavaliers jersey next season isn’t as far from reality as many had thought.
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