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Come Fan with UsMonday, June 22, 2026

What the heck is going on in this new Dak Prescott DirecTV commercial?

Yikes.

Jeanna Kelley
Jeanna Kelley has been covering the Falcons for The Falcoholic since 2011 and the NFL for SB Nation since 2015.

Like Andrew Luck, Tony Romo, and the brothers Manning before him, Dak Prescott is latest quarterback to star in an ad for DirecTV’s Sunday Ticket. Prescott’s a good choice, too. He made the Cowboys awfully fun to watch last year, and he seems to have a great personality.

The only problem is that this commercial is weird as hell.

As a matter of fact, I want to run something by you before you even watch the commercial. Take a look at these still shots from the commercial. What the heck is going on here?

I asked one of my esteemed colleagues at SB Nation what he thought, without the context of watching the commercial.

“He’s a leg with a head,” my pal Seth Rosenthal said, and he’s not wrong.

Prescott also doesn’t look all that thrilled about being a leg with a head, which seems like the only appropriate response.

But WHY is he a leg with a head? We asked Twitter, and here are some ideas.

For some folks, this just raised more questions.

Do me a favor: Don’t watch the commercial just yet, and just tell us what you think is happening with Prescott in the comments.

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