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Come Fan with UsSunday, June 21, 2026

NFL Shop accidentally sent ‘Conference Championship Bound’ emails to fans of the 4 teams that lost

The league’s source for official licensed merchandise really twisted the dagger here.

Jeanna Kelley
Jeanna Kelley has been covering the Falcons for The Falcoholic since 2011 and the NFL for SB Nation since 2015.

It’s bad enough to watch your favorite team’s Super Bowl hopes evaporate with a loss in the Divisional Round. Nobody needs the NFL Shop rubbing salt in those wounds with an email mistake.

Except that’s exactly what fans of the Saints, Falcons, Titans, and Steelers woke up to on Monday morning.

The Saints almost pulled it off, but Stefon Diggs saved the day for the Vikings with a miraculous last-second touchdown. But this is what Dave Cariello of SB Nation’s Saints site, Canal Street Chronicles, got from the NFL Shop today.

Ouch. Falcons fans may have felt a bit better after watching their NFC South rival lose in crushing fashion. Instead, this email was still a punch to the gut after the Falcons lost to the Eagles, 15-10.

Surely they wouldn’t make the same mistake with the Steelers and the Titans, right? Wrong.

At least this Titans fan had a sense of humor about the fact that his favorite team has “mutually decided to part ways” with head coach Mike Mularkey.

NFL Shop did apologize late Monday afternoon.

Congratulations to the Vikings, Eagles, Patriots, and Jaguars, who all did make their respective conference championships. Hopefully fans of those teams got these emails, too.


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