Pringles is a type of chip that’s best known for its appearance in a classic Mitch Hedberg joke, at least in my house. This is a Pringles ad, starring SNL alum Bill Hader. It suggests that if you’re eating just one flavor of Pringles out of the can, you’re nothing but a boring normie who listens to Coldplay when you work out.
Super Bowl commercials 2018: Pringles wants you to think their chips all taste different, even though they don’t
Can you make a BBQ pizza chip? Only if you have enough imagineering in you, friend.
If you want to experience Pringles — I mean really experience them, man — you should probably start stacking them to create hybrid flavors:
Wow. WOW. That’s what you’re supposed to feel when you put two flavors of Pringles together. Nothing but WOW.
I wanted to feel alive again, and this commercial spoke to me. So I tried it.
The results were mixed. It turns out that Pringles taste like Pringles. Which isn’t bad! But if you like Pringles, you’ll probably like two Pringles stacked on top of each other. If you don’t like Pringles, this will not change your mind. Pringles’ parent company (literally “Pringles LLC”) spent $7.7 million on this commercial because one of the ancillary benefits was that dinguses like me would write Pringles eight times in one paragraph. But I’m too smart for them, and they’ll never buy me.
Anyway, as for the commercial, it’s ... it sure is a commercial. Hader is a genuinely talented comedian, but it’s not like this is an ad that’s going to get funnier and funnier every time. You’ve seen it once. There are no nuances. You don’t need to see it again.
But who cares, when there’s the big question ...
Is this commercial worth $7.7 million?
Oh, it sure is. Most of these commercials are like, “Hey, buy one of our products! Maybe you’ll keep buying them after that!” This one is saying, “Hey, jerk, buy two of our products. Maybe three. You know you want to try three Pringles. And if there’s ever an Olive Pringles, Gin Pringles, and Vermouth Pringles, maybe I’ll do this again. Ha ha, just kidding, I’m a Gibson man.
Until then, there are DEFINITELY people who are going to pick up a BBQ Pringles and Pizza Pringles and see if they can recreate that wow feeling. More power to them. Hopefully there will be a jet stream underneath the wings of their taste buds. I did not get that feeling, but I am but one man.
Here’s the text from the description at superbowl-commercials.org, which is really a .org:
In fact, as the Pringles Super Bowl ad is about stacking various kinds of Pringles to create unique new flavors, it actually made me want to get several different types of Pringle, which is a serious marketing success.
This vapid, soulless, painful description is not wrong. It’s absolutely not wrong. And that’s why the commercial is probably a success.
God help us all.
See More:
