Do you remember Cloverfield, which was a Blair Witch Project meets Godzilla, and was such an obvious combination of the two that it should have been called Blair Witch Project, But Godzilla? Sure you do. And this is apparently the sequel:
The Cloverfield Paradox trailer is one of the buzziest commercials of the 2018 Super Bowl
It’s the best commercial to feature a severed, crawling hand since the Sears & Roebuck ad from 1973.
Or prequel. Or simul-quel. It’s with space people. And a crawling severed hand. And, look, I don’t know.
But I’ll watch! We’re all pretty much in agreement that a B- idea can turn into a B+ TV series these days. This is a change from B- ideas turning into D+ movies, and I’m excited. I will watch at least 12 minutes of this new television show.
Is this commercial worth $7.7 million?
“Cloverfield” is trending on Twitter right now, so I would think so. Except, you can’t buy a ticket for The Cloverfield Paradox. It’s a Netflix show. So what’s the calculus for subscriptions obtained based on one commercial? What happens if the show stinks? It wouldn’t really spend $7.7 million if the show stunk, right? Netflix seems to be pretty good at creating organic buzz, so it would only double down if it was sure it had a hit on its hands.
Unless it had already dumped $100 million on it and was terrified that it was lost money without a push.
Mostly, I’m wondering what the space men and the space women had to do with that Godzilla thing. Maybe they pushed the button that read, “SPACE GODZILLA DOWN TO EARTH, DON’T PUSH.” That would explain a whole bunch.
Wait, those are just military base people, not space people. I get it now.
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