Everyone is going to have opinions on Super Bowl commercials, but I think it’s safe to say that Coinbase managed to create one of the worst ads of all time.
Coinbase spent $14M on a Super Bowl ad of a bouncing QR code that didn’t work
Worst ad ever?
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
I’m in awe of whatever ad agency sold this idea to Coinbase. That had to be a Don Draper-ass pitch to convince a company do spend millions on a bouncing, color-changing QR code with some forgettable music bouncing around the screen for a solid minute. It’s an incredible waste of money, and it’s almost such a bold waste that I almost respect it. Almost.
Anyone who says this is a great idea is an idiot. Sorry. How many people actually cared enough to hold their phone up and do anything beyond have a mild interest in the result? Then, assuming you actually did the work when you could have been eating, drinking, peeing, literally anything else — after all that, the website was down.
So, good job Coinbase, you played yourself.
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