The Big 12 shared $198 million in revenue during 2012, according to ESPN’s Brett McMurphy. The individual schools will pull in roughly $22 million each except for West Virginia and TCU, which only earned half shares of approximately $11 million due to their status as first-year members.
Big 12 shared $198 million in revenue in 2012
The new-look Big 12 will share a lot more revenue going forward, with each school cashing in over $20 million this past year.
Kevin Jairaj-US PRESSWIRE
The number is a significant jump for the Big 12, which reworked its revenue sharing plan after its member rolls were shuffled. After Nebraska, Colorado, Texas A&M and Missouri left, the conference looked like it was in real danger of being fully cannibalized by the Pac-12 and other conferences. However, things stabilized when the conference added West Virginia and TCU, and agreed to a new TV deal with ESPN.
The decision to remain at 10 member schools also looks to have literally paid off. While the conference is not able to hold a lucrative title game, they can divide their revenue pie into only 10 slices, rather than 12 or more.
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