LSU’s ‘Avengers’-themed Bama hype video is really confusing, but whatever, it’s badass

Sometimes, hype videos just don’t make a ton of sense. They don’t have to, really, since the object is to get you excited about a football game, not engender much in the way of critical thinking. It’s more about production and making sure the music hits at just the right moment in the video. It’s fine.

LSU has previously used Marvel themes for hype videos, specifically this Iron Man-themed video for the 2012 game against Alabama. It’s really awesome, and I understand why they went back to that well with this video hyping up this weekend’s tilt against the Tide using quotes from Avengers: Age of Ultron.

But I have questions.

When the video starts, it’s dramatic footage of LSU players as Ultron speaks.

I was designed to save the world. People would look to the sky and see ... hope. I’ll take that from them first.

(Subtext: The character Ultron was a computer program designed by Iron Man, Tony Stark, as a type of global defense system that became a sentient villain. This is an extremely condensed version of the story, but for our purposes, it’s enough to know that he’s fighting against the good guys.)

So, uhh, LSU’s the bad guys?

There’s only one path to peace: their extinction.

The camera immediately cuts to a full Bryant-Denny Stadium in Tuscaloosa. Seems excessive.

And now, the video starts quoting the protagonists, members of The Avengers, while still showing LSU players.

I tried to create a suit of armor around the world, but I created something terrible. Artificial intelligence.

At this point, the video cuts to sophomore safety Jamal Adams, whom I do not believe to be a robot.

I’m confused. There are several more quotes from other protagonists, and then they go back to quoting Ultron again.

We can tear them apart. From the inside.

Seriously, guys. This is not clear at all. Aside from not knowing who’s supposed to be who, LSU has a man on the inside at Alabama that’s helping to bring the Tide down?

Don’t get me wrong, the video is rad, it just needs to maybe create a little more focus as to who is the robot trying to kill the world and who are the heroes trying to stop him. And maybe not end with a very sinister Ultron laugh paired with this visual:

Okay, Leonard Fournette being Ultron actually would explain some things.