The Detroit Pistons are not the only team making moves in the 313.
TGL’s Motor City Golf Club releases brand identity, logo
TGL’s new Detroit team unveiled their logo on Thursday
The Eastern Conference’s top seed survived elimination on Wednesday night against the Orlando Magic, a surreal sentence, but on Thursday morning their in-town neighbors made some news of their own. These are very new neighbors to be clear.
It had previously been announced that Detroit would be home to the newest TGL team and on Thursday the group, Motor City Golf Club, announced their logo and brand identity.
Detroit’s identity as the “Motor City” inspired the team name and logo as it reflects a broader culture of speed, design, and mechanical excellence that’s part of the city’s DNA. MCGC’s brand aesthetic honors Detroit’s storied history of motor racing while also celebrating its deep-rooted golf culture.
“As TGL’s first expansion team, we’re thrilled to reveal a new brand that embodies Detroit and takes a major step to bringing Motor City Golf Club to life,” said Michael Hamp, Team Governor. “We wanted the brand to feel like its home city while honoring Detroit’s pride, culture of design and innovation. We also aimed to establish an identity and team colors that stand proudly alongside Detroit’s celebrated sports logos. We couldn’t be more pleased with the result and we feel the MCGC logo represents the history of our city and sits uniquely amongst the other teams in the TGL landscape.”
“Detroit is one of America’s great sports cities, and Motor City Golf Club brings a level of passion and pride that will elevate the entire TGL experience,” said TMRW Sports CMO, Peter Jung. “That, combined with an ownership group featuring respected leaders and icons across professional sports makes this a powerful addition to the league. Motor City Golf Club represents exactly what TGL sees in its future - a community-driven team that will inevitably grow TGL’s momentum and connect new fans to the game.”
The checkered flag look does a great job of capturing the essence that the group was going for. Nothing says motor city like the finish line in that respect.
See More:
