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Even Rory McIlroy can’t stand his stupid watch commercial anymore

It may be fattening his already hefty wallet, but even Rory McIlroy has had enough of that incessant watch commercial that has golf fans considering boycotting Omega.

Andrew Redington/Getty Images

NORTON, Mass. -- If it’s any consolation to those who run screaming from the house every time the ubiquitous spot airs during a golf telecast’s commercial break, Rory McIlroy has had enough of his irritating Omega watch ad.

Though the world No. 1 is as sick of the plug as you are, he has no control over when and how his sponsor overplays it so he does what you do.

“[I] turn it off,” he said during a Thursday press conference ahead of Friday’s start of the Deutsche Bank Championship. “I’ve seen it too many times.”

For sure, you know the ad (we won’t bedevil you with the actual infomercial, which you can torture yourself with for the umpteenth time on YouTube) -- the one where McIlroy hits a ball at the Dubai skyline to the by-now vexatious musical stylings of The Scripts’ “Hall of Fame” jingle.

It’s been running practically non-stop on live tournament broadcasts for more than a year and is so mind-numbingly annoying it even inspired a petition calling for a boycott of Omega and its parent company, Swatch, until all networks pull the ad.

There is some hope for those in the golf community who require “sanity and closure.” McIlroy said a new commercial was probably on the way, though likely not for the foreseeable future.

“I’m sure I will [shoot another Omega ad],” he said. “I’m not sure when. But I think that one went quite well for them, that’s why we didn’t have to shoot another one this year.”

He then offered a bit of creative advice to the powers-that-be over at Omega.

“If they could just change the music,” McIlroy suggested. “That would help.”

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