The story of Good Good is one of evolution and adaptation

The world of golf has been on notice.

Ultimately, this isn’t fair the more that I think about it. The world of golf is not on notice.

The worlds of golf, YouTube, branding, content, apparel and anything else that is even remotely connected to the solar system that encompasses them all are on notice.

Good Good has gone supernova through it all. The popular golf YouTube stars, if we are forced to place them under a single umbrella, are anywhere and everywhere in the world of content at large.

Consider that one of Good Good’s latest videos was a match involving the highest-paid player in the history of the NFL. Yes, I am talking about Dallas Cowboys quarterback Dak Prescott.

As our resident Dallas Cowboys person around the SB Nation universe (not sure where ours lies in relation to Good Good’s) this was the intersection of things I significantly enjoy. Dak, fellow Cowboys quarterback Will Grier and Dak’s brother Tad matched up against Good Good across nine holes that were a ton of fun to watch.

This is what Good Good does best. They utilize the magical and wonderful sport that is golf to connect with people across all walks of life. Obviously there are golf stars, professionals and legends alike, who they have worked with, but Good Good can turn anything into elite content. By living their lives and playing golf they are weaving it all together in videos that reach millions of people all over the globe.

In order to repeated churn out millions of views you have to have the right formula for success. Good Good CEO Matt Kendrick was kind enough to offer me a glimpse into the mentality and disposition that powers this machine and noted that the Good Good ecosystem is one that is constantly evolving and adapting.

What struck me most about Matt and his approach to this whole thing is that he feels it imperative to not just sit on one type of content and play the hits, so to speak. When you have videos pulling in millions of views it might make sense to lean into the things that worked. If they did before they should again, right? That may be true, but that isn’t how Good Good operates.

Through their team, staff and cast the Good Good crew always finding new ways to learn and improve. Their YouTube Channel, as robust as it is, is only one branch of their overall operation. Good Good is in the apparel game, to put things mildly, and one day strives to be among the premier brands that have dominated golf since any of us can remember.

Good Good has also partnered with NBC to put on various events that reach linear television. Simply put, anywhere you can find golf on any scale, you can find Good Good.

Success in the avenues that Good Good has had it doesn’t happen by accident, but by the hard work of many and leadership of people like Kendrick. It takes full-on commitment to grinding. You have to love what you do and it is clear that everyone involved in Good Good does.

That they have found a way to share that love with others, to make their fans a part of their brand, is their true secret sauce. The sky is the limit for Good Good, whether in this solar system or any other across the golf galaxy (no pun intended).