What most separated Bell from many Trojans was his off-the-field approach to life. Here was the anti-stereotypical jock; a kid who took his academics seriously (A speech major, Bell was placed on academic probation as a freshman, worked diligently with tutors and returned to USC to wrap up his degree requirements in 1979), and who committed himself to his mother. He lived at home his first three years of college, so that the rental supplement check supplied by USC could go to household needs, and worked a series of summer jobs to help make ends meet. Bell served as a janitor and a playground instructor, and midway through college appeared as an extra in such shows as "The Six-Million Dollar Man" and "The Rockford Files."
"You can't say I wasn't poor, poor," he once said. "I always had clothes on my back and food to eat, but that was about it. I remember when I got my first car. See, I always worked, selling newspapers or something. But this time, I got a job selling for a sporting goods firm in the summer. I guess I was 18. I know I saved $250 and bought this '64 Chevy and it set me going. I'd done something, man."
During the mid-1970s, USC's linebackers were coached by Foster Andersen, whose young son, Christian, used to bound along the sidelines. Bell became the boy's unofficial babysitter -- "he took me everywhere with him," says Christian, who later became a producer for Fox Sports. "He came to my elementary school and spoke to a full auditorium. I still have a photograph Ricky signed for me hanging downstairs." Bell's inscription to the then-seven-year-old: YOU'RE MY BEST FRIEND.
Midway through Bell's senior year, he and some pals visited a Los Angeles club, Disco 9000. No longer attached to the mother of Ricky, Jr., Bell spotted a pretty young woman named Natalia Laidler, and asked her to dance. "I was only 17, but my friend and I knew the owner of the club so we got in," Natalia says. "Well, when Ricky found out I was 17, he said, ‘Oh no, are you serious?'"
"I am," she replied.
"Well," said Bell, "I'm 22. We can't date. But give me the date of your 18th birthday, and I'll call you."
The following Feb. 12, the phone rang in the Laidler household. Ricky and Natalia married three years later.
"Ricky was extremely honorable, very respectful," says Natalia. "When we dated he came to pick me up the first time, and my mom was mopping the floor. He took the mop from her and said, ‘I'll do that for you.' It wasn't an act -- Ricky was just that way.
"He was just really, really good."
* * *
The Tampa Bay Buccaneers quickly found this out.
Ricky Bell was really, really good. He worked hard, he rarely complained, he fulfilled every request with a smile on his face. Need someone to visit a hospital? Call Ricky! Have a bunch of kids requesting autographs? Ricky! His first big purchase after signing a five-year, $1.225 million contract was a $184,000 home for his family in the tony Baldwin Hills section of Los Angeles. When presented the keys, tears streamed down his mother's cheeks. "Talk about culture shock," says Moore. "We went from one bathroom to five! Five! Who needs five bathrooms?"
When McKay selected Bell over Dorsett (who went second overall, to the Cowboys), he explained to the media that a smaller halfback (Dorsett was 5-foot-11, 192 pounds) wouldn't survive behind the Bucs' inexperienced offensive line. Yet the reasoning made little sense. Dorsett was shifty -- he could make his own holes. Bell was a north-south runner, with the elusiveness of a desk lamp. For such a running back, there was no worse place to begin a career than Tampa. The Bucs had completed their inaugural season with a 0-14 record, and ranked 24th in the league in rushing yards. "You knew one thing," says Dewey Selmon. "It wasn't going to be easy for Ricky."
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The Buccaneers lost their first 12 games. The starting quarterbacks -- Gary Huff and Randy Hedberg -- combined to throw for three touchdowns and 23 interceptions, and the leading receiver, Morris Owens, had but 34 catches. Bell made his professional debut on Sept. 18, 1977 at Philadelphia, running for a scant 53 yards on 15 carries in a 13-3 defeat. The Eagles stuffed the line to stop Bell -- a tactic used week after week by Tampa Bay's opponents. At the same time, while Dorsett was rushing for 1,007 yards en route to a Super Bowl title with the Cowboys, Bell was being manhandled by defensive linemen and booed by the hometown fans.
His frustrations boiled over during a Week 11 loss to Atlanta, when he was forced to leave the game with a knee injury after running for 11 yards. As Bell sat on the bench, simmering, a handful of hecklers taunted him from behind. Bell turned and, uncharacteristically, screamed, "Come on down here! If it's that bad, just come on down!" When the exchange intensified, Bell charged the nearby retaining wall in order to climb into the stands. George Ragsdale, a kick returner, pulled Bell away. Afterward, sitting by his locker, Bell felt humiliated. "I know I shouldn't have done it," he told the assembled media. "I've never been a fighter. But it was just the frustration ... everything."
When Tampa completed its disastrous 2-12 campaign, Bell's stat line (148 rushes, 436 yards, an average of 2.9 yards per carry with only one touchdown) appeared to tell the saga of a first-round bust.
"What nobody seemed to understand was that he was running against 11 guys," says Wood. "Ricky was courageous that year, man. Never whined, never made an excuse. But he didn't have a shot. Not a shot in hell."
Bell's second campaign was only slightly better (he ran for 679 yards and six touchdowns for the 5-11 Buccaneers), but in 1979 something in Tampa Bay clicked. After four seasons of adding high draft picks (and competent offensive linemen), the Buccaneers of Bell, Williams and Lee Roy Selmon captured the NFC Central with a 10-6 record, shocked the Eagles in the divisional playoffs, then lost to the Rams 9-0 in the NFC Championship Game. Bell's 1,263 rushing yards ranked sixth in the NFL, and the sports' chroniclers began speaking of him not as a bust, but as a rival to Houston's Earl Campbell and Chicago's Walter Payton as the league's most physically dominant ball carriers.
"That year," says Dewey Selmon, "Ricky was the best he'd ever been."
* * *
Now, just three seasons later, he was a Charger. The good times that were supposed to ensue in Tampa Bay never ensued. Injuries mounted. The line fell apart. By 1981, McKay, Bell's biggest defender, lost faith. He wanted the Ricky Bell of USC; the Ricky Bell who resembled a freight train chugging along a downhill track.
Instead, Bell seemed to be tiptoeing and pussyfooting. So much natural talent, so little resemblance to the bull he once was. "He just wasn't the same running back at the end of his time in Tampa," says Wood. "He had absorbed a lot of pain, and it took a toll." Jerry Eckwood, a third-year player with 1/100th of Bell's natural talent, took over as the starter. Bell silently stewed, and suggested to McKay that, perhaps, he should be moved elsewhere. The coach did not take to this kindly. He had brought Bell to Tampa Bay, and this was the thanks he got? This was the appreciation?
"Hell," McKay said to the press, "we couldn't even get a postage stamp for Ricky."
The words crushed Bell.
He'd show McKay. He'd show Culverhouse. He'd show Tampa's fans -- the ones who booed and accused him of maligning.
Ricky Bell would show them all.
"I said, 'Holy cow! If he's still the same guy he was, we want him.'"
"I remember when our GM [John Sanders] called and said we had a chance to get Ricky Bell," says Dave Levy, the former USC coach who now oversaw the Chargers' offensive line. "I said, 'Holy cow! If he's still the same guy he was, we want him. We definitely want him.'"
Bell rented a condominium in the Scripps Ranch area of San Diego, and moved in with Natalia and their 3-year-old daughter, Noelle. For the first time in years, he was genuinely excited about football. If Bell wasn't lifting weights, he was running the beach. Or doing sit-ups. Or studying the Chargers' offense. "He looked like he was OK," said Smith, the media relations director. "I can still picture him doing physical labor on the roof of his condo."
Come May, Bell reported to the campus of the University of California at San Diego for minicamp. He was handed a No. 42 jersey and greeted by Earnel Durden, the team's backfield coach. Entering his ninth season on the job, Durden was excited to have a player boasting such a résumé among a motley crew of rookie hopefuls and castoffs. "I remember those first days -- he was bubbly and he seemed healthy," says Durden. "I honestly thought, ‘This is just what we need. He'll fit in perfectly.'"
Bell felt the same way. He told Durden and head coach Don Coryell he'd do whatever the team needed -- block, run, return kicks, return punts. Few NFL teams boasted San Diego's running back depth (along with Muncie, the backfield candidates included John Cappelletti, the former Heisman Trophy winner from Penn State, James Brooks, a second-year standout who ran for 525 yards as a rookie, and Hank Bauer, a respected sixth-year veteran), and Bell figured he needed to fight for a roster spot.
Beginning that first day of camp, Bell eagerly lined up behind the quarterback, looking comfortable and sleek in his shiny lightning bolt helmet. With each snap of the ball, he charged forward, opening his arms to receive a handoff. It was just like the glory days of Tampa all over again, with one slight difference.
Ricky Bell was awful.
"he just didn't have that explosiveness."
"I watched him during minicamp, and there was no zip on his fastball," says Bauer. "I played at a Division III school in California (California Lutheran), so I knew how great Ricky had been at USC. I mean, he was one of the best ever. But he just didn't have that explosiveness. I'd played with some special running backs -- Chuck, Lydell Mitchell, Johnny Rodgers -- and they all exploded when they got the ball. Ricky had no explosion. None."
"He just looked like he didn't like getting hit anymore," says Levy. "That happens with old backs who have been beat up. But he wasn't old."
Durden noticed the same thing, but the team chalked it up to rust. Plus, Bell was, without much debate, the classiest pro they'd ever seen. He attended every meeting with a smile on his face; complimented awe-struck nobodies when they made good plays. One of the other running backs in camp was Russell Ellis, a former UNLV standout who'd spent the previous season playing for the Twin City Cougars of something called the California Football League. Ellis' odds of making the Chargers were, approximately, zero. "Well, one day he picks me and another player up and takes us to the beach," says Ellis. "He didn't have to do that. There was nothing to gain. He was just a really kind man looking out for another Los Angeles guy. I'll never forget that. Ever."
Two months later Bell returned to UC-San Diego for training camp, and so did the sluggishness. Though somewhat able to conceal his struggles alongside the likes of Ellis in minicamp, now -- compared to Muncie and Brooks -- Bell seemed to be running through a bowl of applesauce. When pressed, he described a dull achiness that was creeping through his legs. "As soon as we started, it was clear he wasn't right," says Lewis, the new Chargers linebacker. "Ricky wasn't one to complain, but this was different. I think the complaining started during the preseason games. He was hurting, but he didn't know why."
"It was hard to watch, because he was playing his heart out and it wasn't there," says Bauer. "It was never a question of effort. We all just scratched our heads and wondered, ‘Where's the Ricky Bell we all know?'"
Despite his struggles, Bell made San Diego's opening day roster. He dressed for the Week 1 visit to Denver, but played little in a 23-3 win. The following Sunday, during a 19-12 loss at Kansas City, Bell returned one kickoff for 10 yards. "I remember seeing him the morning after that return, and he was in a lot of pain," says Ricky, Jr., who was visiting his father from his home in Seattle. "He had this look like, ‘This ain't happening anymore.'" The discomfort and inactivity were depressing, as was the 57-day players' strike that ensued. Yet what really concerned Bell was the weight loss.
It began innocuously enough. A few pounds dropped here, a few pounds dropped there. Professional athletes monitor their bodies like few other Homo sapiens, and they also specialize in making excuses for any discernible changes. The weather had been hot. The work days had been long. Bell wasn't eating enough. He was sweating an awful lot. He needed to change his diet. He needed more sleep. "He was declining," says Natalia. "Only we didn't know why."
"The weight loss was pretty eye-opening," says Lewis. "It didn't make sense."
The season resumed on Nov. 22, and Bell -- shrinking before his teammates' eyes -- stood along the sideline for games against the Raiders and Broncos. He finally returned to action on Dec. 5, late in a 30-13 decimation of the lowly Browns at Cleveland. With the outcome long decided, Coryell sent Bell in to play halfback. He took a handoff from quarterback Dan Fouts and ran for four yards. Three weeks later, in a landslide win over the dreadful Colts, Ed Luther, San Diego's backup quarterback, gave the football to Bell, who made it two yards before being tackled to the ground.
The play, insignificant by all possible measures, exists somewhere on a reel inside the bowels of the NFL Films offices.
Nobody has ever asked for it.
Nobody has seen it in years.
It shows the final moment of Ricky Bell's NFL career.
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* * *
And, with that, he vanished.
Bell's locker stall, uniform No. 42 dangling from a hanger, sat empty. His shoes remained, literally, unfilled. When asked, years later, what he recalled of his time coaching Bell in San Diego, Ernie Zampese, the Chargers' offensive coordinator, paused awkwardly. "The USC guy?" he said. "I don't remember him at all."
the day San Diego mercifully placed him on the reserve list, Bell was nearly unrecognizable.
By Dec. 31, 1982, the day San Diego mercifully placed him on the reserve list, Bell was nearly unrecognizable. His weight had plummeted from 225 to 198 pounds. The severe pain and swelling in his joints was unbearable. Blisters were beginning to sprout up on his palms and feet. Some with the Chargers had assumed Bell was suffering from Rheumatoid arthritis. He wasn't.
He went through a bevy of tests, and then the team referred him to Dr. Michael Weisman, an arthritis specialist at the University of San Diego. "Right off the bat I knew there was a serious problem," Weisman told the Los Angeles Times in 1984. "He had swollen hands and feet, and open sores on his fingers and toes." In January 1983, Bell was diagnosed with dermatomyositis, an inflammation of the skin and muscles that affects all of its patients differently. Many go on to live long, productive lives. A small handful develop cardiomyopathy, which affects five in every million people. Ricky Bell was one of the five. "It's a disease where the muscles and arteries are attacked and may be started or triggered by a virus," Dr. Allen Metzger, Bell's physician, told the Times. "The muscles get inflamed, causing profound weakness. The blood vessels within the skin become severely inflamed to the point where you're unable to use your muscles. The weight loss comes from the body trying to fight off the disease."
Chances of survival: Less than 30 percent.
Bell refused to hear it. So, for that matter, did his family. He would beat this, just as he beat the odds of escaping South Central; just as he beat the Bears and the Lions and the Packers. Moore liked to think back to the time his brother -- still in college -- returned home from a summer job at a factory that produced rims for cars and trucks. Ricky was told to buy a pair of steel-toed boots, but went to work one day in tennis sneakers. "A rim came off the belt, landed on his toe and busted it," Moore says. "That night, he came in and took off his shoe, and his sock was filled with blood." Ricky removed an old Swiss Army knife from a nearby drawer, wedged the blade under his toenail and popped it off. "Blood was shooting out, and the next day he was back at work as if nothing had ever happened," Moore says. "That's the kind of toughness Ricky had. He could handle anything."
Like many athletes, Bell viewed the disease as an opponent.
Like many athletes, Bell viewed the disease as an opponent, no different than Mark Gastineau or Lyle Alzado, but one for which there was no cure, just a series of drugs to treat various symptoms and the dim hope of a miraculous remission. He began skipping doctor appointments, not wanting to hear any more bad news. He tried acupuncture and various forms of alternative medicines. Throughout 1983, myriad newspapers ran blurbs updating Bell's recovery. RICKY BELL IMPROVED read a small New York Times headline from June 24, 1983. Shortly thereafter, Bell told the Sporting News, "My health has improved since January by about 50 percent." He even attended minicamp with the Chargers, though only as a spectator, ultimately expecting to be better than ever.
"I was in denial, he was in denial," says Natalia. "I knew he was sick, but I always throught he'd go in remission and get better."
As the months passed and the weight failed to return, Bell begrudgingly acknowledged that he would never again play football. On Aug. 12, 1983, he issued a statement announcing his retirement. He didn't say goodbye to his old Charger teammates, or return to the facility to pick up his belongings. After just six seasons, his career was over, and he needed -- emotionally, mentally -- to sever ties. He, Natalia and Noelle returned to Los Angeles, to live in the house he bought his mother six years earlier. "I honestly thought he'd recover and be back for 1983," says Dewey Selmon. "That's just the way I figured it'd go ..."
For a man whose body was systematically betraying him, Bell refused to act the part. The disease was beginning to spread to his lungs and heart, developing into cardiomyopathy, and the strain took an increasingly severe physical toll. Bell became increasingly tired, and needed to sleep long hours and nap regularly (with an oxygen tank by his bedside). He would often wake up screaming from the muscle pains shooting through his legs, and the inability to pick up Noelle broke his heart. But, outside of his immediate family, he never let on. He invested in a pair of Popeye's Chicken franchises and purchased a bulk storage facility. He studied to attain his real estate license, and used the time away from football to forge a bond with, Ricky, Jr., who moved to Los Angeles to live with his father and attend fifth grade at nearby View Park Elementary. When people inquired about his health, he was always armed with a standard reply ("I'm doing much better!"), even when the inevitability of death seemed to loom.
"He didn't waste time being angry," says Ricky, Jr. "He knew how blessed his life was, and he showed that in his actions. We used to watch all these Bruce Lee movies together -- he loved them. There was this one film we watched a lot, and in it the guy's nose was bleeding. I'd wake up the next morning to my dad dripping water on me, trying to get me to think it was his nose.
"My dad had a unique spirit. He liked the rain at night ... the feeling of the warm air and the rain falling on him when it was dark. For some reason, that sticks with me. Him, happy in the rain."