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Come Fan with UsTuesday, June 23, 2026
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Finally, the slogan Sochi’s Winter Olympics deserve

Hot. Cool. [Scroll down to find out!]

by Michael Katz
The official Sochi slogan “Hot. Cool. Yours.” is uninspired and makes no sense.
This. This is art. And with a little help from our own @DylanLathrop, it's perfect.

(Photo via USA TODAY Sports)

(Photo via USA TODAY Sports)

(Photo via USA TODAY Sports | Illustration via @DylanLathrop)

Per SB Nation company policy: Ride it, My Sochi.

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