Chobani, maker of greek yogurt, is an official sponsor of the U.S. Olympic team, but the Russian government is preventing a large shipment of the creamy breakfast treat from nourishing America’s athletes in Sochi.
Yogurt Diplomacy at the Sochi Olympics
“I’d like to think that yogurt could have diplomatic immunity.”
Outrage! From the paper of record, The New York Times:
The blockade has prompted protests from yogurt-promoting politicians in New York and in Washington, who express outrage that American athletes could be deprived of a protein-rich food that had been part of their training regimen.
The Russian government says the American-made yogurt cannot enter Russia because the Americans have not submitted the proper paperwork. The United States says the certification required by the Russians would be impossible to attain.
The yogurt makers are growing exasperated.
“I’d like to think that yogurt could have diplomatic immunity,” said Peter McGuinness, the chief marketing and brand officer for Chobani.The words “Yogurt Summit“ and ”CHOBANIGATE” have been tossed around, and America will surely be captivated by this political jockeying, but in the meantime allow SB Nation to offer this #HotSnapTake:
