LeBron James is terminating his contract and lost in the shuffle is the little guy. In this case the “little guy” is whoever is responsible for maintaining the Heat’s official website.
The Heat are preparing for a new, extra-sad ‘Big 3’
Preparing for a possible life after LeBron includes savvy marketing.
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
It’s their job to try and keep the place hopeful and make fans feel confident in their team for the upcoming season. Naturally this was achieved by using a banner that shows the world the Heat’s stars for 2014-15, Michael Beasley, Ray Allen and Udonis Haslem.
Ugh, that’s rough. Here you go Heat, we made you a new exciting banner for the people of Miami.
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