Kobe Bryant tricked me into writing this free ad for his sports drink
#UpgradeYourSportsDrink with @DrinkBODYARMOR #ThisIsNOW
Stephen Dunn/Getty Images
#UpgradeYourSportsDrink with @DrinkBODYARMOR #ThisIsNOW https://t.co/kwfrBtRsA2
— Kobe Bryant (@kobebryant) June 4, 2015 Noted brand enthusiast @Samir from the Internet had a reasonable question:
@kobebryant is this an advertisement?
— samir mezrahi (@samir) June 4, 2015 You reach. Kobe teach.
As in did I get $ to tweet it @samir? No, zero$ I ACTUALLY invested My own$ in @DrinkBODYARMOR because I believe in our product and our team
— Kobe Bryant (@kobebryant) June 4, 2015 Except that’s ... not how advertising works?
Now you know good and well that I'm 2 much of a control freak to let someone else write 4 me ha @joybenedict @samir @DrinkBODYARMOR
— Kobe Bryant (@kobebryant) June 4, 2015 So the Kobe System is that it is not advertising if (A) You have $$$ in the company and (B) You send your own tweets.
Agreed @joybenedict @samir @DrinkBODYARMOR
— Kobe Bryant (@kobebryant) June 4, 2015 Anyway, I wrote a post about BODY ARMOR so Kobe -- and Big Brand -- wins again.
★★★
