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Come Fan with UsSaturday, June 20, 2026

The NFL made a bunch of kids sing about how their parents had sex to promote the Super Bowl

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

The NFL’s Super Bowl preparations are getting a little ... odd. To kick off the week we got this video, which is a choir version of Seal’s “Kiss From A Rose,” but sung about the Super Bowl -- or, more specifically, when these kids were conceived.

You see, the NFL worked out that birth rates in Super Bowl-winning cities rose sharply 9 months after a team won. Which means, while players were lifting up the Lombardi Trophy, a whole bunch of couples were getting down. Years later, it’s time to remind these kids about their parents doing it.

Sorry Buffalo, Detroit, Arizona, Philadelphia, Tennessee, San Diego, Cleveland and Minnesota -- no kids for you.

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