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Come Fan with UsSaturday, June 20, 2026

Steve Harvey turned his Miss Universe goof into a ton of Super Bowl ad money

The Steve Harvey Super Bowl commercial is not a great Super Bowl commercial. It’s that genre of Super Bowl commercial that’s more or less the Topical Current Event Halloween Costume. People don’t really like it, but dammit you have to respect it.

Credit where credit is due to Steve Harvey for stretching his viral goof into sustained cultural relevance -- and a huge Super Bowl payday! Good for you, sir.

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