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Come Fan with UsWednesday, July 22, 2026

Here’s your chance to eat James Harden’s (gummy) beard

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

The world of gummy is a delicious and wondrous place. You have the amazing bears and worms, the stellar coke bottles and the inconsistent butterflies. There’s a new gummy on the block and this one’s a little different. Yes, gummy James Harden beards are here.

The bag of “weird beards” raises questions. Isn’t there just multiple flavors of one weird beard? What are the other beards? Is only the beard sour? Is James Harden’s actual beard full of that sour powder that burns off your taste buds if you eat too much? These are questions we need answers to.

In the meantime, just watch this Harden commercial for Trolli and remember this is real and you’re not in the middle of a fever dream.

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