Super Bowl 2017: You can blow on a Tostitos bag to find out if you’ve been drinking
In the lead up to this year’s Super Bowl, Tostitos is taking a technological and strangely practical approach to combating drunk driving. The chip makers teamed up with Pepsi and advertising agency Goodby Silverstein & Partners to produce a bag that can detect alcohol in a person’s breath.
If there is indeed alcohol, the glowing circle on the bag turns into a red steering wheel, and the message “Don’t Drink And Drive” lights up below it. The bag also offers an Uber discount code as an alternative to getting home. You can tap your phone on the bag to order a ride, the same way you’d tap a Nintendo Amiibo on a Wii U to get bonus content in Mario Party 10.
The Street’s Brian Sozzi tested out a bag in the video above, and if you’re wondering if there are chips in there, of course there are. Tostitos would not cheat you out of salty goodness.
This might be the most courteous bag of chips in human history. But here’s a disclaimer from The Verge:
Let’s be clear: this bag is not a breathalyzer. It does not tell you what your estimated blood alcohol content levels are or know how much you’ve had to drink, and only detects whether any trace of alcohol exists at all.
Somehow, this is not a joke, but neither is drunk driving, so at least Pepsi and Tostitos’ hearts are in the right place. Does anyone actually need a bag of Tostitos to let them know they shouldn’t be driving drunk? Not really. One would hope that person has enough sensible, sober friends around them to get them home safely and in a non-Tostitos way — again, it’s not a breathalyzer. It’s a neat novelty trick, though.
(h/t Adweek)
