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Come Fan with UsFriday, July 17, 2026

Super Bowl 51 has taken price gouging to a whole new level

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

The Super Bowl isn’t just the final game of the NFL season, it’s a phrase to denote the biggest or most impressive example of something. This makes the Super Bowl the Super Bowl of price gouging. Let’s run down the list of how much you could spend OUTSIDE of getting a ticket for the big game.

Parking near NRG Stadium: $200
Lemonade with a double-shot of liquor: $30
Burger, fries, and a bucket of popcorn to snack on: $38
Wash it all down with a couple of beers: $24

That brings your grand total for a night at the game to $292. Consider for a second that the cheapest season tickets for the Jacksonville Jaguars this season were $171 and you could almost buy two of them for just one night at the Super Bowl.

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