Vince Wilfork was a national treasure before filming this ad for Kingsford, and after it he’s a golden god of perfection.
Vince Wilfork doesn’t understand why you would boil ribs. He’s right.
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
This is one of those commercials where you need to really appreciate every element that comes together. It opens with Wilfork doing his best LeBron impression, but with rib seasoning.
But then it blows in his eyes and blinds him ...
“OH SH** ... CUMIN IN MY EYE!”
^^ Best catchphrase, 2017.
Then Wilfork, rightfully, is upset by the concept of boiled ribs.
Boiled ribs are an atrocity. I don’t care if some chefs swear by it, I’m with Wilfork on this one. Sometimes you’ve just got to trust an expert opinion — and when it comes to ribs, I’ll choose Wilfork over any Food Network star.
Have you ever Googled “boiled ribs?” I did, and the results are disgusting.
You took something beautiful and pure and turned it into grey mystery meat for no reason. Anyway, back to Wilfork, who’s wearing overalls in a hot tub and having a cup of tea.
Wilfork now continues his quest to make barbecue ribs the official food of America, and no man is a better ambassador than Wilfork. The best part is that this is the job he’s been ready for his whole life. In 2014, he shook his way into our hearts by dancing while cooking ribs, now it’s become his calling.
