The Milwaukee Bucks are the latest NBA team to put advertising on their uniforms with the announcement Thursday that they will wear Harley Davidson patches for the upcoming season:
Bucks’ new jerseys will have Harley Davidson patches on them
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
The Bucks are the 12th NBA team to announce patches as part of the pilot program the league is launching. Harley Davidson is an iconic Milwaukee brand with its headquarters in the city, but adding an orange-and-black patch to a dark-green-white-and-cream uniform just looks a little — off.
Harley Davidson has been a longtime sponsor of the Bucks, so the new agreement isn’t a huge surprise. Partnering a team with a local brand isn’t dissimilar to what the Cleveland Cavaliers did. Back in May, they announced a long-term deal with Goodyear to wear jersey patches.
