Skip to main content
Come Fan with UsFriday, June 19, 2026

I want to munch on this giant, flaming s’mores mascot

I gots to have more of this s’more.

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

The Rocky Mountain Vibes announced their new team name back in November, but it wasn’t until Thursday that we witnessed Toasty in his true form.

Normally I wouldn’t consider eating something that wears shoes, but I’ll make an exception for Toasty. I really like everything that’s going on with this delicious sandwiched confection and I want him to get in my mouth.

Toasty’s four layers of deliciousness.

No. 1 — Graham Cracker.

Perfect level of golden toastiness. Good size. I like the slight buckling, which tells me it’s barely able to contain the marshmallow within.

No. 2 — The Marshmallow.

All I want in this world is to eat a marshmallow four times the size of my head. Call it a bucket list item, something on my dream board — it’s everything I could ever want.

Now, I know what you’re thinking, “James, it’s a little weird to eat a marshmallow with a face, right?” Oh, you would be so wrong, dear reader. Toasty has a sly-ass smile that beckons you to take a bite of his face. The sunglasses also say “my future’s so bright I gotta wear shades, and also my future is getting in James’ mouth.”

No. 3 — That flame tho.

There are two types of s’mores connoisseurs in the world: Burners and turners.

The turner believes in lightly toasting the marshmallow by indirect heat in an effort to achieve melt without carbonization. These people are fine, but have too much time on their hands.

I am a burner. The life of a husky gentleman does not believe in waiting to achieve perfection when it comes to the world of the s’more. I want it on fire, flaming, charred and delicious. Crammed in my face hole with a level of rapidity that will singe the roof of my mouth and render it useless for the rest of the night. It’s a small price to pay to enjoy deliciousness.

Toasty’s flame looks like it was lit by a wizard, or perhaps a magical adept. I see no singe on its head mallow, leading me to believe this is a new kind of s’more toasting technique I need to try.

No. 4 — His legs.

I don’t even know what these are, but I have to eat them. I’ve never eaten a s’more with legs before — so this is uncharted territory. Are they more marshmallow? Chocolate? A delight the likes of which I’ve never had before?

I need to eat them to see.

In summation ...

Toasty, I like everything that you’ve got going on and would like to eat you.

Thank you for your time.

See More:

More in Lookit

Lookit
The 2023 cheese rolling champion face-planted, got a concussion, and regrets nothingThe 2023 cheese rolling champion face-planted, got a concussion, and regrets nothing
Lookit

Cheese rolling remains the stupidest, most dangerous sport in the world.

By James Dator
Lookit
There’s a ‘Mighty Ducks’ reboot TV show, and Emilio Estevez is backThere’s a ‘Mighty Ducks’ reboot TV show, and Emilio Estevez is back
Lookit
19 of the most absurd sports photos of the decade19 of the most absurd sports photos of the decade
Lookit

So many memes and funny sports moments to choose from!

By SB Nation Staff
Lookit
The history of the Turkey Leg Award, Thanksgiving’s best traditionThe history of the Turkey Leg Award, Thanksgiving’s best tradition
Lookit

Praise John Madden.

By Jessica Smetana
Lookit
17 sports Halloween costumes ideas for 201917 sports Halloween costumes ideas for 2019
Lookit

Your friends will be saying: “I wish I’d thought of that!”

By SB Nation Staff
Lookit
The ‘Bottle Cap Challenge’ is the newest sport for celebrities, and I’m here for itThe ‘Bottle Cap Challenge’ is the newest sport for celebrities, and I’m here for it
Lookit

Who knew John Mayer had kicking skills?

By James Dator