There are bad tweets and then there are tweets that clearly never should have even gotten past the initial stages of tweet-creating.
The Cardinals tweeted a tone deaf reference to the pardoning of Sheriff Joe Arpaio
They deleted it almost immediately.
The St. Louis Cardinals’ tweet referencing Sheriff Joe Arpaio on Friday night was definitely the latter.
After Cards pitcher Ryan Sheriff put up two consecutive scoreless innings, the team decided to tweet about it. Great!
Less great was the Sheriff reference they decided on. Something easy and cliche like there’s a new Sheriff in town? This town isn’t big enough for the two of us? Nope.
They went with a direct reference to the President’s controversial pardon of Arpaio on Friday night.
Now, bad tweets happen. Usually they don’t seem malicious or done to purposely denigrate a person. So in all likelihood, and from what it seems, this was just a case of someone focusing too much on crafting topical tweets and not on which pieces of news shouldn’t be used for current events references.
It happens, but it’s not a great look for the team at all. They deleted and replaced the tweet with a more straight forward version within only a few minutes.
A lesson learned that not every trending topic on Twitter should be jokingly referenced in a tweet.
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