The Spike TV portion of the UFC 130 card pulled in 1.3 million viewers and won the time slot for on basic cable for men 18 to 49.
UFC 130 Spike TV Preliminary Fights Average 1.3 Million Viewers
Spike TV officials note that among basic cable networks, Spike ranked first among males 18 to 49. The program peaked with 1,499,000 in the final quarter hour of the program, meaning from 8:45 p.m. ET to 9:00 p.m. ET. The pay-per-view portion of the card begin at 9 p.m. ET.
Forecasting pay-per-view buyrates from these figures is difficult, but given the loss of the initial main event for UFC 130 as well as the low-level of casual fan enthusiasm for the card, these ratings numbers for the Spike portion of the card are respectable.
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