Budweiser will be taking on a different sponsorship role in the weeks leading up to the Dayton 500 at the beginning of the 2013 season. The beer giant will take its name off the Budweiser Shootout event that kicks off every racing season at Daytona, and apply it to Speedweeks, a 10-day stretch of stock-car races between the Shootout and the Daytona 500. Daytona International Speedway President Joie Chitwood expressed his excitement in a press release sent out Thursday.
Daytona 500 2012: Budweiser Drops Sponsorship Of Shootout, Will Sponsor Speedweeks
“Budweiser is the longest running active partner with Daytona International Speedway and we are incredibly excited to enter this new chapter with them in 2013,” said Daytona International Speedway President Joie Chitwood. “The opportunities created by this enhanced partnership are compelling and our fans will benefit the most. The intensity and fun atmosphere that Budweiser brought to the Shootout for so many years will be taken up several notches as they assume a much broader role during Speedweeks and ‘The Great American Race.’ ”
With Coors Light Pole winners taking part in the Shootout, there may have been a sponsorship conflict between the beer companies. As part of the deal, Budweiser will also have presenting sponsorship of the Daytona 500 pre-race show.
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