Since the last time we ranked NASCAR tracks by number of Twitter followers (December 2010), much has changed. Twitter is now a must-use tool for every speedway to connect with fans and promote upcoming events; many tracks have hired people to manage their social media instead of having a public relations person try to do it all.
Which NASCAR Track Has The Most Twitter Followers?


As you can imagine, the overall Twitter rankings have changed as well. On the other list, Daytona International Speedway had 6,700 followers and was fifth among all tracks.
And now? Daytona is No. 1 with 45,240 followers – which is probably how it should be, considering Daytona’s place as the host of NASCAR’s biggest race.
How do the rest of the tracks stack up? Here are all 23 NASCAR Sprint Cup Series venues as ranked by number of Twitter followers (numbers as of Monday):
1. Daytona International Speedway: 45,240 followers
We need your help deciding which 2013 #DAYTONA500 commemorative ticket design to use. Cast your vote today! bit.ly/LcNiEa
— Daytona IntlSpeedway (@DISupdates) July 12, 2012
2. Indianapolis Motor Speedway: 36,426 followers
160 - The race distance, in laps, for the @NASCAR event @IMS on Sunday, July 29.#SuperWeekend
— Indy Motor Speedway (@IMS) July 15, 2012
3. Bristol Motor Speedway: 29,173 followers
Knockin' on the door of 30k @Twitter followers. We should do sumpthin' special for that 30,000th bird when it happens! #NASCAR
— BristolMotorSpeedway (@BMSupdates) July 15, 2012
4. Charlotte Motor Speedway: 24,286 followers
#BankOfAmerica500 is 3 months away. Don't miss the only Saturday night race in Chase. 2 frontstretch tix-w/ best views of pit rd & HDTV-$99.
— CharlotteMotorSpdwy (@CLTMotorSpdwy) July 9, 2012
5. Talladega Superspeedway: 23,415 followers
Did you know we also offer FREE camping for the #GoodSamRA500? Order Now --> bit.ly/JzAk4l or Call 877.Go2.DEGA
— TalladegaSuperS (@TalladegaSuperS) July 12, 2012
6. Texas Motor Speedway: 23,282 followers
Right?! Can actually hold 4 Cowboy Stadiums. #fact RT @justinbo25: Texas Motor Speedway is scary big holds like 200,000 people. #holysh**
— Texas Motor Speedway (@TXMotorSpeedway) July 11, 2012
7. Auto Club Speedway (Fontana): 23,168 followers
Tweet your favorite @ACSupdates moment and we'll retweet some of our favorites!
— Auto Club Speedway (@ACSupdates) July 8, 2012
8. Las Vegas Motor Speedway: 21,651 followers
We're ready for tonight's Night of Fire @LVMSBullring! Come out for action-packed racing, jet car burn, BIGFOOT and of course, fireworks!
— Vegas Motor Speedway (@LVMotorSpeedway) July 3, 2012
9. Pocono Raceway: 19,669 followers
Thanks for stopping by! RT @ryanworkman: had a great time on the tour. Still can't believe it was free. One of the best I've been on.
— Pocono Raceway (@poconoraceway) July 14, 2012
10. Michigan International Speedway: 18,520 followers
We want to call him August Bug, too. RT @BigEdsSTR: @MISpeedway p.s isn't there a reason @DaleJr is nicknamed #JuneBug?
— MISpeedway (@MISpeedway) July 13, 2012
11. Phoenix International Raceway: 17,583 followers
If you missed last night's episode of the @BacheloretteABC, click this link + go about 40-ish min. in to see PIR. abc.tv/MUgZwS
— Phoenix Raceway (@PhoenixRaceway) July 3, 2012
12. Kansas Speedway: 17,058 followers
Enjoy #KC #ASG fans! In the #NASCAR @Sprint Cup Series every race is an All-Star Game. bit.ly/Nf7DNH twitpic.com/a686sg
— Kansas Speedway (@kansasspeedway) July 10, 2012
13. New Hampshire Motor Speedway: 16,970 followers
Good Morning race fans!!! Is everyone ready for some racing today? #LENOX301
— NH Motor Speedway (@NHMS) July 15, 2012
14. Richmond International Raceway: 16,414 followers
Still looking for a fan to profile in our September race weekend. Want to be the 1? Let us know why you deserve it! #nascar
— Richmond Raceway (@RIRInsider) July 3, 2012
15. Kentucky Speedway: 15,771 followers
Correctly tweet the @NHMS #NASCAR Sprint Cup Series winner w/ #QS400 before the start for a chance to win a Quaker State 400 hat.
— Kentucky Speedway (@KySpeedway) July 15, 2012
16. Dover International Speedway: 15,077 followers
Happy birthday to us! Today is the anniversary of the first-ever race at the #MonsterMile. Check out our history: tinyurl.com/cogyhg8
— Monster Mile (@MonsterMile) July 6, 2012
17. Sonoma: 14,746 followers
What's the one series not @RaceSonoma that you'd like to see on our schedule?
— Race Sonoma (@RaceSonoma) July 6, 2012
18. Martinsville Speedway: 14,721 followers
Thanks to everyone who donated to food drive at last week's Celebration event. Many in need in our area will be helped by your generosity.
— Martinsville Spdway (@MartinsvilleSwy) July 10, 2012
19. Atlanta Motor Speedway: 14,123 followers
Counting it down! 47 days to Labor Day Weekend! That's the car number of all-time AMS active driver winner, @Bobby_Labonte! #amsnightracing
— AtlantaMotorSpeedway (@amsupdates) July 16, 2012
20. Homestead-Miami Speedway: 14,057 followers
Come see #Miami resident @jpmontoya at the @HomesteadMiami display today at 4 EST @DISupdates! #NASCAR
— Homestead-Miami(@HomesteadMiami) July 7, 2012
21. Darlington Raceway: 13,544 followers
Ok @TooToughToTame fans its where are we Wednesday! Can you guess where we are? Ready...Set...Go! #NASCAR yfrog.com/h27wwvpyj
— Darlington Raceway (@TooToughToTame) July 11, 2012
22. Watkins Glen International: 12,667 followers
Today is the final day for @FLWineFest 2012! Who will be joining us @WGI for some wine??
— Watkins Glen Int'l (@WGI) July 15, 2012
23. Chicagoland Speedway: 12,601 followers
Download @ChicagolndSpdwy's mobile app to receive exclusive race weekend info! bit.ly/MA9edr
— Chicagoland Speedway (@ChicagolndSpdwy) July 16, 2012











