Everyone knew it would be something like this.
LeBron James’ second ‘Decision’ was a stupid commercial, just as we all expected
LeBron isn’t retiring yet … he’s just selling alcohol.
Mark Schofield is a former college quarterback and attorney covering the NFL and F1.
Everyone.
When LeBron James set tongues wagging after posting an ambiguous clip on social media Monday, pointing to the “Second Decision,” speculation followed regarding whether this would be a serious announcement, or, as many believed, an advertisement or endorsement of some kind.
When the full video was posted on Tuesday, it was, as believed, a collaboration with Hennessy:
This is life in today’s Digital Age. Everything is content, everything -- and everyone -- is marketable. Some more than others, and LeBron is certainly at the top of that list. And on one level, the ad works, as LeBron pokes some fun at himself and his previous “Decision,” where he declared he was taking his talents to South Beach ahead of joining the Miami Heat.
On the other hand ...
LeBron has hinted at the end of his playing days, and fueled retirement rumors over the past few months. When the teaser video was shared on Monday, even though it had the feeling of a collaboration like this one, ticket prices for the Lakers’ final home game skyrocketed, as fans purchased what they thought might be a glimpse of history.
Instead, they got a glimpse of LeBron upping his hosting game.
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